Case Study: The Cabinet Saver - Tech for the people, by the people

Overview

The Cabinet Saver (www.thecabinetsaver.com) is a top online wholesale seller specializing in high-quality, Ready-To-Assemble (RTA) Cabinetry. They're all about giving their customers the best value with excellent quality products, great prices, and top-notch service. Their wide range of door styles all come with sturdy 1/2-inch plywood boxes, soft-close doors, and full-extension soft-close drawers, making sure you get both style and function in your cabinetry.

Challenge

The Cabinet Saver's website was outdated and not optimized for modern e-commerce standards. The site was slow, unstable, and lacked essential features. As a result, the site was difficult to navigate/use and not attractive to potential customers.

Project Info

  • ClientThe Cabinet Saver
  • Date25 February, 2020

Solutions

  • Website Redesign:

    The first step was redesigning the website to improve its aesthetics and functionality. The new design focused on a clean and intuitive layout, making it easier for customers to browse products and services.

  • Checkout Optimization:

    The checkout process was revamped to ensure:

    • Shipping fees are accurate

    • Coupons and promotions apply as expected

    • Taxes are calculated as expected

    • Customers do not face errors while checking out

    • Checkout forms cannot be spammed or misused by hackers

    • Customers have a wide range of payment options e.g. ACH.

  • Improved Product Listings:

    The product listing pages were improved by adding lazyload to large images and optimizing images where needed. Additionally, product filters were added for faster/more straightforward navigation.

  • Improve Website Infrastructure:

    The site was migrated to a more cost-effective, reliable hosting provider with better support (Cloudways.com). Additionally, the site was upgraded from Magento 2.2 to Magento 2.4.

  • Improved Email Delivery:

    The email addresses associated with the website domain were migrated to Microsoft Outlook. Proper DNS configurations were added to ensure delivery and avoid spam filters.

  • Improved Site Speed:

    The site speed was improved by adding Varnish Full Page cache, adding CloudFlare CDN, optimizing code, and adding a cache warmer.

  • Improved Site Security

    Site security was improved by adding Google Recaptcha to forms and improving form validation to prevent the injection of malicious code.

Results

The redesign and optimization efforts led to significant improvements in the website’s performance and user experience.

The Cabinet Saver saw a:

  • 15% Increase in Sales:

    The total sales from thecabinetsaver.com have increased due to more traffic and fewer issues during the checkout process.

  • 750% Increase In Site Speed:

    The average load time for the homepage and other important pages decreased from 30 seconds to < 2.5 seconds.

  • 99% Increase In Site Uptime:

    The site no longer becomes unresponsive multiple times weekly.

  • 99% Decrease in Security Incidents:

    The site no longer experiences weekly spam attacks.

  • Enhanced Brand Image:

    The new website design and features helped enhance The Cabinet Saver’s brand image, making it more appealing to customers.

 

Conclusion

By redesigning and optimizing its website, The Cabinet Saver was able to improve its online presence, attract more customers, and increase sales. The company’s commitment to providing a better user experience has helped it stand out in a competitive market and position itself for long-term success.